The actor says the name is inspired by his love for the armed forces. Co-founder Maniish Mandhana describes the opening of its first flagship store as a stepping stone, and claims the label offers affordable fashion for all
For seven years, Akshay Kumar secretly harboured a dream—to start a clothing brand. The actor reveals that he had even got some outfits designed, but shelved the idea as he was not pleased with the results. So, when textiles veteran Maniish Mandhana approached him to collaborate for an athleisure wear label, Force IX, the 55-year-old did not think twice. After a soft launch in January, the brand opened its first flagship store at Linking Road in Bandra, Mumbai, on April 26.
“Force IX is much more than a clothing brand. I would say it is an extension of me which will bring my journey of over three decades to you. Each and every aspect is engineered with emotion,” Kumar tells Forbes India.