Nike did it. They joined the wave of brands buying into excitement over virtual goods buying RTFKT—a company that makes digital sneakers
Nike joined the wave of brands buying into excitement over virtual goods Monday as the sportswear giant announced it has bought RTFKT, a company that makes digital sneakers.
Image: Paul Ratje / AFP
Why buy the latest pair of sneakers, when you can buy the latest pair of virtual ones instead?
Nike joined the wave of brands buying into excitement over virtual goods Monday as the sportswear giant announced it has bought RTFKT, a company that makes digital sneakers.
RTFKT—pronounced "artifact"—sells digital items in the form of non-fungible tokens (NFTs), virtual assets that are authenticated using the same blockchain technology as cryptocurrencies.