Louis Vuitton has bet on raw celebrity wattage to stay on top, becoming the first brand to hit 20 billion euros in revenue last year as it welcomed Pharrell as its new creative director
The fashion season hits its stride on Tuesday with menswear week in Paris, with musician-turned-designer Pharrell Williams the headline act in the increasingly celebrity-dominated industry. Â
Trends move at lightning speed in the age of TikTok, but brands will be hoping some concepts garner as much attention as "quiet luxury" or "noughties nostalgia" did in 2023.