Independent filmmakers and photographers have been enthusiastically using the iPhone to click photographs and even shoot short films that have gone on to win awards. It is the coming of age of the decade-long campaign 'Shot on iPhone' run by Apple
In February, a 30-minute film Fursat caught everyone’s attention on social media. It was shot entirely on an iPhone 14 Pro by filmmaker Vishal Bhardwaj. Apple India released the movie on its official YouTube channel and it has garnered 144 million views so far.