As incredible as it may seem, there are dozens, if not hundreds, of ready-to-wear trends today, influenced not just by runway shows, but by social networks and TV shows
Barbie, "Emily in Paris," dance culture, and even our grandmothers played a big role in how we dressed in 2022. As incredible as it may seem, there are dozens, if not hundreds, of ready-to-wear trends today, influenced not just by runway shows, but by social networks and TV shows.
We predicted it, and we were not let down. Fictional personalities proved to be the most influential influencers this year, calling the shots when it came to our fashion must-haves. But they weren't the only ones. Whereas once upon a time—as recently as two or three years ago, in fact—the world's most renowned designers led the way for determining fashion movements, they seem to have now been usurped by social networks. Ok, it's not the social networks that are actually determining trends, but they are spreading them, validating or destroying them in a snap. Emily Cooper, Barbie, Edwina Sharma, and Lady Diana were more influential than Kim Kardashian this year, as were our grandmothers, true fashionistas.
A trend underlined by Stylight's recent 'Fashion Recap 2022' report, which reveals that while big brands may still be influencing street trends, it's pop culture and social networks like TikTok that are making a mark on trends and online purchases, outlined Ilenia Sarman, vice president of brand marketing and customer experience at Stylight, which just unveiled its 'Fashion Recap 2022'. As a result, fashion inspirations are no longer defined by words—with a few exceptions—but by hashtags, and are now counted in millions of views. A phenomenon that should continue next year, with series of micro-trends rather than trends, ever more ephemeral.