From the humble sourdough to flakey croissants, European-style breads have gone mainstream in urban India, thanks to a growing bunch of bakers, and a push from the Covid-19 pandemic
Bagels from The Baker’s Dozen, a bakery co-founded by Aditi Handa
Not too long ago, authentic European-style breads were available only within the confines of cafes and restaurants of five-star hotels. Outside of them, bagels were often nothing more than ring-shaped, soft, white bread, while croissants were crescent-shaped versions of the same thing. Urban India, accustomed to consuming various forms of commercial, white bread for several decades, was yet to get a taste of, let alone develop a liking for, European breads each of which comes with its distinct flavours, crusts, textures and characteristics.
(This story appears in the 07 May, 2021 issue of Forbes India. To visit our Archives, click here.)