The head of RISE Worldwide on what brands look for in IPL teams and how the battle for the No. 2 spot, after cricket, is hotting up
Valuations in multi-crore deals are no longer just the preserve of the corporate boardroom. Every sports team of the modern era is generating statistics that would once seem incredible. And I'm not just talking on field here. Consider that the Indian Premier League (IPL) has turned into a decacorn, valued at more than $10 billion.
Where do these numbers come from and how does one make sense of these extraordinary numbers? Nikhil Bardia, the head of RISE Worldwide, in an episode of Sports UnLtd, took us through the fascinating world of sports marketing.