What carbon footprint is involved in producing foods like sausages, mozzarella, fruit-flavoured yoghurts or plant-based meat alternatives? Will you pay the environmental cost of procuring these food items?
The German supermarket chain Penny has had the surprising and ingenious idea of increasing—sometimes even doubling—the price of certain foods to raise awareness of their real environmental cost. The retailer is implementing this pricing policy for a week on nine food products.