Google's search engine business is demonstrating resilience in the face of a slowing economy and rising inflation, but its other businesses have not been able to escape a downturn in online advertising
Google’s search engine business is demonstrating resilience in the face of a slowing economy and rising inflation, but its other businesses have not been able to escape a downturn in online advertising.
Google’s parent company, Alphabet, reported on Tuesday a net profit of $16 billion in the second quarter, down 14% from a year earlier, while revenue climbed 13% to $69.7 billion. The earnings were below analysts’ estimates of $17.5 billion in profit on $69.9 billion in revenue, according to data compiled by FactSet.
Lifted by retail and travel advertisers, the company’s search ad sales grew more than 13% to $40.7 billion, above analysts’ expectation of $40.2 billion. Ad sales for Google’s search engine — a crucial gateway to the internet — proved less vulnerable to economic conditions than YouTube, which Google owns, and the company’s network division that places digital ads on various sites across the internet.
Tuesday’s earnings report “provides more evidence that Google search ad revenue is reasonably recession-resistant,” Mark Mahaney, an analyst at Evercore ISI, said in an interview.
Even with the financial cushion of its popular products, Google must contend with a raft of uncertainties that have roiled global markets in recent months. These include slowing economic growth and rising inflation in the United States and other major economies, which influence advertising budgets and consumer behavior — both crucial to Google’s business. The company must also navigate effects from a persistent pandemic and Russia’s invasion of Ukraine.
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