Barging into the market dominated by Meta, Apple's new offering is grabbing eyeballs, but its price remains a pain point
Apple unveiled an augmented reality (AR) headset called Vision Pro on Monday at its annual Worldwide Developers Conference (WWDC). After years, the company launched its most ambitious and riskiest hardware product post the launch of the iPhone over a decade ago. In a market that is dominated by Meta, the price of Apple’s headset is more than three times the cost of Meta's line of mixed and virtual reality devices. Apple is calling Vision Pro a new kind of computer: Spatial computing and its starting price is $3,499 (Rs288,025).
Calling it the world’s first spatial operating system, Apple CEO Tim Cook said, "It's the first Apple product you look through, not at." The device has a Black Mirror-like feature: A 3D camera that promises to allow users to capture memories with spatial audio so that they can relive them, like living it in the moment. Basically, Apple’s Vision Pro blends digital content with the physical world while allowing users to stay present and connected to others. Just like having your own personal TV.