The actor is the global makeup brand's first Indian ambassador, and sale proceeds of the limited-edition lipstick launched with her name and signature will be donated to support women and girls' rights, HIV/AIDS relief efforts and the LGBTQIA+ community
Bhumi Pednekar’s tryst with MAC Cosmetics goes back to her teenage years. The actor fondly recalls waiting for the global brand to open its first store in India and saving money to buy its lipstick. As destiny would have it, the 33-year-old was named MAC Cosmetics India’s first brand ambassador in 2021. And now, she has a limited-edition lipstick with her name and signature on it as part of MAC Cosmetics’ Viva Glam charitable initiative. With this collaboration, she joins the likes of past Viva Glam ambassadors such as Rihanna, Miley Cyrus, Lady Gaga, Ricky Martin and Elton John, among others.
“I have followed most of the VIVA Glam campaigns. And there have been such iconic people that I admire… I have aspired to be like them, so now to be in their company, to be added to the list of people who have a VIVA Glam campaign is extremely surreal. I am overwhelmed. And to have a lipstick named after you is a dream. I think this is any girl’s dream,” beams Pednekar, who is the first Indian ambassador on the list.