30BestBarsIndia has released the first edition of a survey report, 'What India is Drinking 2023' that ranks the alcohol and non-alcohol brand preferences of Indians across 125 top bars spread over a dozen major metros in the country
Indians have been sipping and crafting alcohol beverages for years. Even the art of crafting alcohol on an industrial scale in India boasts a pedigree of over two centuries. In 1805, the British established India’s very first modern distillery in Kanpur, churning out rum for their troops. By the early 20th century, there were 14 distilleries across the nation, and by the time India attained independence, this number increased to a staggering 40. Over the past two decades, the production, imports, and consumption of alcohol in India have skyrocketed. Today, this spirited industry is estimated to be worth $50 billion annually. According to a Statista report, alcohol consumption in India is projected to reach 5.91 billion litres in 2023 and is expected to increase to 6.21 billion litres in 2024.