Confronting the loss of subscribers for the first time in a decade, Netflix's main response seems to be an effort to crack down on password sharing among friends and family members, as well as an introduction of a lower-priced advertising tier
While being honored at the Banff Film Festival in Canada in early June, Bela Bajaria, Netflix’s head of global television, surprised some with what she didn’t say. Despite the recent turmoil at the streaming giant — including a loss of subscribers, hundreds of job cuts and a precipitous stock drop — she said Netflix was charging ahead, with no significant plans to change its programming efforts.
“For me, looking at it, the business works,” Bajaria said from the stage. “We are not doing some radical shift in our business. We’re not merging. We’re not having a big transitional phase.”
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