The IPL franchise is partnering with the premier sports media and events company to host dialogues that'll explore the growth of sports in India
IPL franchise Royal Challengers Bangalore (RCB) has always looked beyond cricket to build its brand. Consider that the Diageo-owned franchise has set up verticals in F&B, fashion and fitness to further its appeal as a lifestyle brand. In 2023, it launched the RCB Innovation Lab to grow the sports ecosystem through research and development. Now, in its first international tie-up, the RCB Innovation Lab has partnered with Leaders In Sport, a premier events and sports media organisation, to bring the Leaders Meet, a global sports conclave, to India. The two-day event will take place in Bengaluru on November 29-30, and will feature speakers like Abhinav Bindra, India’s first ever individual Olympic gold medallist, Neeraj Chopra, Olympic and world champion, Will Brass, chief commercial officer of the Premier League, football legend Alessandro Del Piero, England Test batting coach Brendon McCullum, and P Gopichand, iconic badminton coach.