Meta's recent report on Gen Z trends for the upcoming year highlights how Gen Z will influence culture in 2024, anticipates increase in content featuring life and career advice
Gen Z – colloquially known as ‘zoomers’, born between 1996 and 2010 – can also be called the Instagram generation. These digital natives usually spend more hours on their phones than on books, like reading news on social media platforms instead of newspapers, and are the first to know of trending memes.
In a report on Gen Z, recently released by Meta, titled 2024 Instagram Trend Talk report, the cohort was analysed across the United States, UK, Brazil, India, and South Korea on topics such as work, relationships, fashion, beauty, food and social media, in the context of the upcoming year. As per the report, Indian Gen Zs have shown a heightened inclination to embrace and explore emerging trends in various realms including food, beauty, and fashion trends, especially ayurvedic ingredients, vegan products, plant-based meats and adaptogens.