The Google-owned company is lowering the barriers to entry for its partner program which currently only allows monetization if audiences have watched at least 4,000 hours of their videos or have at least 1,000 subscribers
YouTube is expected to announce more opportunities for content creators to earn money on its video service, hoping to guard its role as a home to popular personalities and gain an edge against rival TikTok.
The Google-owned company plans to let more video creators earn money from the platform, lowering the barriers to entry for its partner program, according to audio from a YouTube all-hands meeting Thursday. YouTube is expected to make the announcement at an event Tuesday.
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