But it is also an opportunity, say companies that look at the poor as a market
CK. Ranganathan grokked the bottom of the pyramid a long time ago. But even the wily marketer and founder of personal care products firm CavinKare had only a limited idea of the consuming power of the poorest Indians. The relevant data was hard to come by.
(This story appears in the 03 July, 2009 issue of Forbes India. To visit our Archives, click here.)