Facebook and Twitter have helped us harness the true power of our opinions. Ignored customers now have a platform to air their grievances and take on big companies
Once upon a time, big business and big government monopolised any communication there was. They had the reach, the resources — and yes, the impact — to command media coverage or to buy exposure through advertising. That hasn’t changed.
But social media has made it possible for us, as individuals, to do more than just tell the world what we had for breakfast; popular services like Facebook and Twitter have helped us truly harness the power of our opinions.
(This story appears in the 07 October, 2011 issue of Forbes India. To visit our Archives, click here.)