The trustee of Elephant Family, talks about saving an icon—the Asian elephant
Some of the sculptures that were installed on the Worli Sea Face in Mumbai
Image: Umed Jadeja
The Elephant Parade, with a 24-city run around the world, stopped in Mumbai in March to raise funds for conservation of wild elephant corridors and habitat in the country. Organised by Elephant Family, a UK-based non-government organisation that raises funds for the conservation of the Asian elephant, the Elephant Parade India has engaged leading Indian artists, fashion designers, design institutes, tribal painters and celebrities to create 101 unique sculptures. These were auctioned to raise money for conserving 101 elephant corridors in the country. As of March 22, more than half of the sculptures had been sold, earning the project ₹4.2 crore (including donations).
(This story appears in the 13 April, 2018 issue of Forbes India. To visit our Archives, click here.)