Will McKinsey follow its own rules to regain its corporate reputation?
As governments respond to the financial crisis and its reverberations… a company’s reputation has begun to matter more now than it has in decades. Companies and industries with reputation problems are more likely to incur the wrath of legislators, regulators, and the public. — From an article titled “Rebuilding corporate reputations” that appeared in the June 2009 issue of the McKinsey Quarterly.
(This story appears in the 20 November, 2009 issue of Forbes India. To visit our Archives, click here.)