The powerful combination of youth, technology and rising consumerism across the globe is creating opportunities – and challenges – for companies looking for their next billion customers. Readers will learn how to connect with those “under 30’s” from these authors, who have written a book on how to do it
Emerging economies such as those of China, India, Brazil, South Africa, and others represent the fastest-growing middle class consumer markets in the world. Nearly one billion potential customers are beginning to earn enough discretionary income to afford quality brands and quality consumer experiences. At the same time, many of these markets are just now seeing widespread penetration of the Internet and social networks – in societies where upwards of 60 percent of the population is under the age of 30.
Wikibranding in the Young World
The Young World is a Mobile World
Reprint from Ivey Business Journal
[© Reprinted and used by permission of the Ivey Business School]