Spike W. S. Lee is an assistant professor of Marketing at the Rotman School of Management explains relation between Metaphors and Thinking
Your research is focused on the notion of metaphors in our thinking. What is the relationship between the way we think and the metaphors we use in everyday life?
Are there any concrete examples of how metaphors have resulted in bad decisions, especially at the policy level?
[This article has been reprinted, with permission, from Rotman Management, the magazine of the University of Toronto's Rotman School of Management]