A disruption expert believes the companies that will survive the pandemic are those already focused on the future and even obsessive about where their customers are heading
"New journeys are always challenging, but they force us to move forward rather than staying mired in the past", says disruption expert Charlene Li. Image by David Ryder/Bloomberg via Getty Images
In tumultuous times, why do some organisations prosper while others fail? According to disruption expert Charlene Li, the companies that will survive are those already focused on the future and even obsessive about where their customers are heading. Interview by Karen Christensen.[This article has been reprinted, with permission, from Rotman Management, the magazine of the University of Toronto's Rotman School of Management]