Is your company's public stance on social issues reflected by its behaviour? If not, the road ahead will be bumpy
In recent years, a growing number of business leaders have taken a public stance on important political and social issues ranging from inequality to climate change, gun control and immigration. And this is becoming less and less of a choice for them: Employees, customers and investors now expect corporations to speak up—and more importantly, to behave in accordance with their words.
I recently worked with the Canadian Centre for the Purpose of the Corporation (CCPC) to explore the advantages and risks of taking a stand on sensitive issues. In this article I will share my key findings. The complete report is available on the CCPC website.
[This article has been reprinted, with permission, from Rotman Management, the magazine of the University of Toronto's Rotman School of Management]