The Springboard for the African continent, South Africa is a country steeped in paradox. Glimpses
Football Fever
National flags on cars. Giant-sized footballs in malls. School children in Bafana Bafana (South African national football team) gear. South Africa is yellow and green as it gets ready for the FIFA World Cup. The Cape Town Waterfront amphitheatre, WTV, welcomes the world with live entertainment.
South Africa hasn’t hosted an event of this magnitude before. And the country is going nuts. Last minute preparations are on at a feverish pitch across the country. Johannesburg tested its high-speed Gautrain which will run between Sandton station and the OR Tambo International Airport in Johannesburg.
The country has spent close to $5 billion preparing for the event. And the citizens are looking to make the most of it. Example: Nelson Mandela’s former house in the Soweto region in Johannesburg is a huge tourist attraction. Many residents have converted their houses into restaurants and opened up small businesses selling souvenirs.
Our cab driver in Cape Town has re-modelled her house for the World Cup. She is renting it out this month and moving away to a quieter place. But, she says the bookings and rates haven’t been very good so far.
“I am worried what will happen after the game. It will be a big dip,” says a friend who works with an event management company. Many call it an artificial injection into the economy which will have a very momentary effect.
The AIDS Epidemic
A 2007 UNAIDS report estimated that 12 percent of South Africa’s 48 million population have AIDS. The government, under President Jacob Zuma, is trying its best to create awareness about AIDS. Zuma is a polygamist but he is not silent on the issue, unlike his predecessor Thabo Mbeki who refused to acknowledge the severity of the problem.
But it is difficult for the average citizen to come out in the open. Most infected employees do not admit to having AIDS. “We know it because we can see all the symptoms of the illness,” says the head of a pharma company who has had at least two such cases in his office. Employees get a doctor’s medical certificate (for medical leave) that says chronic illness instead of AIDS.
(This story appears in the 18 June, 2010 issue of Forbes India. To visit our Archives, click here.)