PubMatic
When Google announced in June this year it was spending $400 million to acquire AdMeld, the ad platform targeted at digital publishers, the picture only got brighter for PubMatic. That’s because PubMatic immediately would become the largest independent publisher-focussed ad platform. Publishers fear that Google would do to them what Apple did to the music industry. 2012 will see PubMatic going in for an IPO and adding market share in supply side ad platforms.
Druva
If you know what Dropbox is, then you’ll have no trouble understanding what Druva is. Just like Dropbox created online file sharing and syncing that ‘just works’, Druva does that to backing up corporate laptops. Its products perform some nifty data deduplication behind the scenes within a company to ensure that only one copy of every file is backed up, regardless of how many different laptops it resides in. By doing this, it claims to save over 90 percent of unnecessary bandwidth and storage use. The 4-year-old company already has over 750 customers across the world and is growing rapidly.
Motorexchange.com
(This story appears in the 06 January, 2012 issue of Forbes India. To visit our Archives, click here.)