The new pastures that businesses will lead into
1 EaaS, or Everything-as-a-Service
“Productisation”, or the ability to package a solution or process into a saleable product, was once the Holy Grail of businesses. Design a better mousetrap and the world would beat a path to your door. But more businesses today are realising it is better to offer pest control as a perpetual paid service instead of selling a mousetrap as a one-off affair. Customers get locked into predictable contracts which become more profitable over time.
(This story appears in the 08 January, 2010 issue of Forbes India. To visit our Archives, click here.)