Ranjan Sharma is changing the way lakhs of farmers get credible information. In the process, his partners IFFCO and Airtel are increasing their reach in rural markets
WHY WE DID THE STORY: Entrepreneurship and technology have often come together to give us exciting products, like Steve Jobs and the iPad or the Google founders’ search engine. But there is a higher qualitative effect when entrepreneurs use technology to rectify a mass problem. Sure, Ranjan Sharma’s clients — farmers — may not match the number of Google users; but for a nation where food security is a constant concern, his product is sure having a massive trickle down effect.
(This story appears in the 03 June, 2011 issue of Forbes India. To visit our Archives, click here.)