AirAsia India to set up innovation centre in Bengaluru

An initial 30-member team, which is currently being put into place, would work on data analytics

Published: Sep 27, 2017 02:46:36 PM IST
Updated: Sep 27, 2017 03:15:03 PM IST

Amar Abrol, CEO, AirAsia India
Image: Selva Prakash

 
AirAsia India, a joint venture between Tata Sons and the AirAsia Group, is in the process of setting up an innovation centre at its headquarters in Bengaluru. This innovation centre would focus on the intersection of technology and travel. This will be the Malaysia-based AirAsia Group's second innovation centre.

“We have already hired one person and are looking for office space,” Amar Abrol, CEO, AirAsia India said. To begin with, Abrol is putting together a 30-member team that would be involved in data analytics. “The innovation centre at Kuala Lumpur is all about virtual reality, new technology, and gamification,” Abrol said. And is quick to add, “We (the India innovation centre) will drive the tech innovation for the AirAsia Group.”

At the 52nd International Paris Air Show at Le Bourget, in June, Tony Fernandes spoke of driving AirAsia to becoming a ‘digital airline’ and how technology could make travel simpler and hassle-free for passengers. “I’m very much in favour of getting rid of check-in counters and looking at self-boarding. We are working on facial recognition, whereby passengers can board an aircraft using their face,” Fernandes said. “And that will cover people with plastic surgery as well,” he quipped.

Co-opetition: Impact of technology asymmetry on platform competition and collaboration
'Likes' lead to nothing-and other hard-learned lessons of social media marketing
X