Millennial customers today want to experience the happiness of adventure on a day-to-day basis whether it is while on a business trip or simply stepping out to get something to eat
By 2020, India is set to be the youngest country in the world with a 400 million strong millennial population.
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Prioritising customer interests and needs is imperative to gain a competitive edge in a disruptive market. Customer is always the ‘king’ and it’s no different with the millennial customer who is set to dominate in the coming years. By 2020, India is set to be the youngest country in the world with a 400 million strong millennial population. This is all set to bring in further disruption in the market. Today’s highly complex and disruptive market calls for customer-centricity and engagement. To emerge first among equals, organisations must harness the power of millennial talent and keep pace with digital media and technological advancements, and focus more on customer-centric strategies.
These are vital for any organisation’s success and long-term sustainability.
Highlights- Getting ready for millennial customers - KPMG India CEO Outlook 2017 report