Flipkart acquires Myntra to beef up online fashion sales, widen gap against closest competitors
Flipkart's acquisition of fashion portal Myntra today has earned the title of the biggest acquisition in the Indian e-commerce segment. The country's largest e-tailer acquired Myntra for an undisclosed amount, which the experts say not only strengthens Flipkart’s position in the fast growing online retail space, it also lends it enough ammunition to take on the deep-pocketed and fast emerging global e-commerce giant Amazon.