The league has so far garnered a cumulative reach of 386.3 million viewers compared to 361 million for the entire tournament in 2016
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In its decade-long journey, the Indian Premier League (IPL) has not just become a favourite platform for advertisers but also reached such a zenith that no conversation is complete without discussing the annual 20-20 tournament. The frenzy cuts across gender and geographies. According to a 2017 report by media planning agency GroupM’s sports arm, ESP Properties, women constitute 41 percent of the audience watching the IPL.
It doesn’t come as a surprise, therefore, that the IPL, at the end of the 43rd match, has already garnered a cumulative reach of 386.3 million viewers on television (according to data from the Broadcast Audience Research Council of India (BARC), vis-à-vis last year’s cumulative reach of 361 million viewers for the entire tournament. It remains the most watched and top rated product on Indian television.