The founder of fitness equipment firm Technogym, says a mix of online and offline is here to stay and people will look for personalisation and variety
Nerio Alessandri, president and founder of Technogym, a global wellness company that makes fitness equipment
Image: Technogym
During the lockdown, the world learnt to work from home and work out from home. Holistic wellness became the new buzz word and fitness companies were forced to adapt to the new way of life.
Even post the pandemic, a mix of online and offline wellness programmes, which let people work out anytime, anywhere, is here to stay, says Nerio Alessandri, president and founder of Technogym, a global wellness company that makes fitness equipment.
Alessandri started his company in a garage in Italy in 1983 and Technogym today is the fitness equipment partner of the Olympic Games.
How does the world perceive fitness and wellness today, in the middle of a pandemic?
In the last few months, health has become a bigger priority for people. During the lockdown, most people worked out from home by buying home fitness products and following their fitness programmes remotely, thanks to digital technologies. In the future, people will go to fitness clubs to socialise, to get professional guidance and service, and they will also train at home.