A ranking of the most powerful people at the core of the country’s burgeoning media and entertainment sector
Shah Rukh Khan has topped the inaugural Forbes India Celebrity 100 list, a ranking of India’s biggest entertainers based on their income and popularity. Salman Khan and MS Dhoni closely followed SRK in the ranking.
Forbes India’s special edition decodes what lies behind the success of India’s biggest creative entrepreneurs across eight categories: Film actors, directors, sport stars, TV personalities, singers/musicians, authors, models and comedians.
Both Salman Khan and Dhoni are ahead of SRK in terms of popularity and fame, but King Khan came out tops courtesy his earning power, mainly riding on massive income from brand endorsements.
By Forbes India estimates, SRK earned Rs 202.8 crore, compared to Salman’s Rs 144.2 crore and Dhoni’s Rs 135.16 crore in the period between October 2011 and September 2012.
Akshay Kumar, Amitabh Bachchan, Sachin Tendulkar, Kareena Kapoor, Virender Sehwag, Virat Kohli and Katrina Kaif are the others in the top 10.
The list is an attempt to rank the most powerful people at the core of the country’s burgeoning media and entertainment sector. It was arrived at after a rigorous data collection process that considered celebrities’ income (from the business of entertainment) and fame (as measured by media mentions, online presence and social media followers) in a definite time period (October 1, 2011 to September 30, 2012).