Some of the most fascinating topics covered this week are: Business (Tech giants on a shopping spree; supply chain shocks can derail green shoots of recovery), Economy (Most EMs face a recession), Lifestyle (Focus on one thing to achieve anything; Shift small habits for big wins) and Coronavirus (India's comfort food tells the story of its pandemic; Great cities after pandemic)
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At Ambit, we spend a lot of time reading articles that cover a wide gamut of topics, ranging from zeitgeist to futuristic, and encapsulate them in our weekly ‘Ten Interesting Things’ product. Some of the most fascinating topics covered this week are: Business (Tech giants on a shopping spree; supply chain shocks can derail green shoots of recovery), Economy (Most EMs face a recession), Lifestyle (Focus on one thing to achieve anything; Shift small habits for big wins) and Coronavirus (India’s comfort food tells the story of its pandemic; Great cities after pandemic).
Here are the ten most interesting pieces that we read this week, ended June 19, 2020-
1) India’s comfort food tells the story of its pandemic [Source: The Atlantic]
Parle-G is not just a product, but a memory in India. It’s a ubiquitous brand of biscuit that one can find anywhere and everywhere in India. While elites dunk them in milk and have it, the poor dip in water. Parle-G biscuits are India’s comfort food. In 1929, Mohanlal Dayal Chauhan, an Indian businessman, established Parle Products, naming it after the Mumbai suburb, Vile Parle, where it was founded. For Mr. Chauhan, the company was his contribution to a broader nationalist push toward self-reliance and resistance to British colonial imports. And as the lockdown was imposed all over the country, it affected all 135 Parle-G factories across India.
With more than 10,000 employees on the rolls and about 50,000 more working indirectly for the company, according to Parle Products—as well as many informal workers—an intricate system unraveled. The government had allowed the production and sale of essential commodities but did not clearly spell out what was “essential,” with implementation and interpretation varying across the country. After the company was allowed to restart production, permits were required for ferrying workers to and from the factories, for the 8,000 distributors who supply the biscuits to more than 5 million retail stores, and for an army of salespeople and workers at distribution centers across the country.