Forbes India starts first of its kind initiative in the Indian art world
Images: Naresh Sharma
The first edition of the Forbes India Art Awards concluded on 31st January 2014, unveiling winners across 14 categories from the world of Indian art. The Forbes India Art Awards (FIAA) is a first is a first of its kind initiative in the Indian art world. Speaking at the event, R. Jagannathan, Editor-in-Chief Forbes India, said “We at Forbes India believe that this initiative is unique in India. While there other awards that acknowledge artistic and aesthetic achievement, FIAA is India’s first award that acknowledges the contribution of all stakeholders in the art value chain. This includes galleries, curators, writers, collectors, corporates, non-profit initiatives and of course, the artists themselves” The awards considered all types of art including painting, sculpture, mixed media, video, photography and performance art from across the country.
The Forbes India Art Awards has multiple objectives. First, the need to acknowledge contributions by the entire art ecosystem and not just the artists themselves. The second objective is to create and sustain a dialogue about the importance of art in everyday life and in public spaces. Forbes India believes that the experience of art enriches us as a pluralistic society.
Both Indian corporates and government have very little involvement with the art world. One of the objectives of FIAA is to create a platform for interaction between India’s corporates and the Indian art community. The final objective of the FIAA is to create awareness amongst the public at large about all the different stakeholders in the art industry. Many people think art is simply a solo creative activity. In reality it requires many people to create and sustain an artist’s work.
An advisory council comprising of Neha Kirpal, founder of India Art Fair, Dinesh Vazirani, CEO, Saffronart and Suresh Venkat, Consulting Project Editor, Forbes India was constituted to map out the Indian art landscape. In order to create a robust and transparent award, Forbes India partnered with audit firm KPMG who monitored the process at every stage to ensure fairness and transparency. FSCA, a leading art consulting firm headed by Farah Siddiqui was entrusted with the task of researching, verifying and compiling data on all the nominees across 14 categories. Bangalore based Studio ABD was commissioned to design a trophy that reflected the spirit of the awards. And the Leela Palace, New Delhi was chosen a venue partner because of the Leela Group’s enduring commitment to the cause of art.
The Jury for the Forbes India Art Award comprised of:
1. Lekha Poddar (Jury Chairperson)– Chairperson of Devi Art Foundation. Ms. Poddar is also one of India’s most prominent collectors
2. Kiran Nadar – Prominent Collector, Founder and Chairperson Kiran Nadar Museum of Art
3. Shivinder Mohan Singh, Executive Vice Chairman, Fortis Healthcare
4. Ranjit Hoskote – Independent cultural theorist, art writer and critic
The Forbes India Art Awards is, in large part aimed at identifying new and emerging talent in the art world. Hence many of the categories focus only emerging contenders and not the established players in the market. Hence the FIAA has awards for young collectors, young galleries, young writers and new initiatives.
(This story appears in the 07 February, 2014 issue of Forbes India. To visit our Archives, click here.)