Baba Shiv believes being rejected increases many people’s motivation to pursue that elusive objective. But there’s a catch, say Stanford researchers. Being rebuffed, in fact, makes people less fond of what it is they think they want more. Once they obtain the desired goal, many are quicker to lose interest in it
Playing hard to get is a timeworn technique for snagging that desired significant other. And there’s a reason, say Stanford researchers. Being rejected increases many people's motivation to pursue that elusive objective—with a vengeance.
This piece originally appeared in Stanford Business Insights from Stanford Graduate School of Business. To receive business ideas and insights from Stanford GSB click here: (To sign up: https://www.gsb.stanford.edu/insights/about/emails)