People want change to happen but worry about the consequences of disturbing the status quo. Professor Chip Heath explores paths to realizing change in Switch: How to Change Things When Change Is Hard, a book he coauthored.
Humans possess two minds — an “analytical brain” that plans for the future and an “emotional brain” that falls in love with routines and familiarity. The dichotomy helps explain why change is so hard, says a Stanford professor in a new book, Switch: How to Change Things When Change Is Hard.
This piece originally appeared in Stanford Business Insights from Stanford Graduate School of Business. To receive business ideas and insights from Stanford GSB click here: (To sign up: https://www.gsb.stanford.edu/insights/about/emails)