An experiment with middle school students boosts their creativity and confidence
For decades, Hayagreeva “Huggy” Rao has watched the principles of design thinking become mainstream. Corporations such as GE, Netflix, and Airbnb have embraced the concept. His courses on the subject at Stanford Graduate School of Business are quickly over-enrolled. Executives flock to the Customer-Focused Innovation program, which he co-founded with fellow professor of organizational behavior Bob Sutton in 2006.
“But, funnily enough, the idea of studying design thinking never crossed my mind,” Rao says. “Until I went to India.”
This piece originally appeared in Stanford Business Insights from Stanford Graduate School of Business. To receive business ideas and insights from Stanford GSB click here: (To sign up: https://www.gsb.stanford.edu/insights/about/emails)