A team of scholars studies the link between emotions and investment behavior
If you get $10,000 to invest, where would you put it? Stocks? Bonds? A savings account? Your choice may be guided by more than your financial savvy. It could be in your genes.
This piece originally appeared in Stanford Business Insights from Stanford Graduate School of Business. To receive business ideas and insights from Stanford GSB click here: (To sign up: https://www.gsb.stanford.edu/insights/about/emails)