Founded by Chitresh Sinha in 2019, The Plated Project is a business that strives to solve the hunger crisis in India
In the initial days of the Covid-19 pandemic, an idea was taking shape in Chitresh Sinha’s mind; an idea that could make money, while taking small steps in solving the country’s hunger crisis. Sinha wanted to solve the problem of hunger creatively. Little did he know that his idea, designed to be an experiment, will become an independent, stand-alone impact business in the following four months.
Working as a brand strategist and consultant at Chlorophyll Brand & Communications Consultancy, after pursuing a degree in engineering and an MBA, Sinha, 38, started The Plated Project as a digital, direct-to-consumer business to sell decorative plates.