Millennial and Gen Z user base and high engagement on mobile gaming apps is attracting advertisers across categories
Advertisers are shopping inventory on gaming apps with top of funnel objectives like brand awareness. In a bid to leverage the reach and engagement of these platforms, brands are pushing their mobile advertising budgets. 6 in 10 advertisers have started leveraging mobile gaming advertising only in the last two years – leading to a two-fold increase in ad spends since before the pandemic, as per industry reports.