Every business is fundamentally in the business of changing behaviour. Understanding behavioural truths of consumers is the first step to success
One of the beauties of life is that the secrets to understanding the complex world lies in a few simple truths. While recently in London for a series of conferences, I met with fellow Behavioural Strategists and some two dozen CBOs - Chief Behavioural Officers from USA, Europe, Australia and South Africa, across diverse industries. A powerhouse of behavioural change and consumer knowledge, the group shared its findings and experiences of implementing Behavioural Science led solutions in their own organizations, or for client products, brands and people.