Duroflex's Managing Director and Sleep Evangelist Mathew Chandy and newly appointed Group CEO Sridhar Balakrishnan, share how the company is transforming, their plans for India's growing sleep solutions market and taking the firm public
The post-pandemic world has witnessed a rising awareness about the power of sleep for health and efficiency. India’s growing sleep solutions market has prompted established and emerging players to dial up their strategies and increase investments in everything from product innovations to marketing and branding, in order to get more people to sleep and sleep better.