Advertising experts Storyboard18 spoke to revealed that, unlike big FMCG/auto accounts, tourism accounts do not bring massive amounts of billings to the advertising agency, but they win firms creative awards and recognition both nationally and internationally
For 37-year-old Indian American Natasha Sharma, the urge to discover her homeland came from a captivating Incredible India campaign titled “Find what you seek”—splashed over US markets in 2013. “The sheer beauty captured in the campaign through myriad colours of Holi festival motivated me to visit India,” she shares.