Storyboard18 caught up with Tata Starbucks CEO Sushant Dash on the sidelines of a new merchandise-line launch, where he spoke about the company's expansion strategy, new initiatives and what else is brewing
Tata Starbucks will be celebrating 10 years in India this year. With a growing base of coffee enthusiasts across the country, the brand is also aggressively expanding its footprint and launching stores in newer markets. The company has increased its presence at airports in the country and has also upped its delivery game. It recently announced a partnership with designer Sabyasachi Mukherjee to launch limited-edition merchandise. Storyboard18 caught up with Tata Starbucks CEO Sushant Dash on the sidelines of this announcement, where he spoke about the company’s expansion strategy, new initiatives and the brand’s affordability factor.