A great brand never killed a business but a bad business destroyed many iconic brands, writes Shubhranshu Singh in this week's Simply Speaking column for Storyboard18
I was at more than a few ‘summits’ this past month and I saw the glib irrelevance to which marketers have reduced themselves play out on stage again and again. I felt like laughing and crying at the same time. I am a business leader and a marketer. Earlier to my present dual role, I have spent a career in businesses run by marketers. I wasn’t taught to distinguish between the business and brand realities.