According to homegrown wellness brand Vahdam's global chief marketing officer, brand collaborations are a great customer acquisition mechanism and open up new avenues for innovation
Sneha Beriwal is a seasoned marketer. In 2022, Beriwal joined the homegrown wellness brand Vahdam as the global chief marketing officer. With over 17 years of experience, she has worked with companies like Aditya Birla Payments, Pantaloons, Nestle, Dabur, Westmill Foods and Novartis. At Vahdam, she is leading the marketing function for the brand both nationally and internationally. In the past year, the brand collaborated with companies like Bira 91, Nicobar and Get-A-Way launching limited edition tea-based products. The wellness brand has also curated themed-based hampers like the Emily In Paris and made an appearance in goodie bags of the Oscars (2022).