In conversation with Dilen Gandhi, regional marketing director, South Asia- Health & Nutrition, Reckitt (maker of Durex)
FMCG major Reckitt sells condoms, hand washes, hair removing creams and a lot more under brands such as Durex, Dettol and Veet. Its marketing is as varied as its product portfolio. The company, which has to customize promotions according to individual markets, has been shifting its mainline media approach to include more digital heavy marketing strategies such as moment marketing, influencer marketing and social media listening.