In an exclusive chat with Storyboard18, Deepika Warrier, Chief Marketing Officer at Diageo India, and Vikram Damodaran, Chief Innovation Officer at Diageo India, talk about the new craft whiskey Godawan and how they look at 2022 as a year of not volumes, not sales, but advocacy
Godawan, the great Indian bustard once found all over India, is now nearing extinction and finds its last refuge in Rajasthan, and in Diageo India, which is creating a new range of artisanal Indian single malt whiskey dedicated to the ‘the spirit of the desert’. With Godawan, Diageo India wants to redefine the way Indian single malts are perceived globally.